Brand Positioning2 Assignment Example | Topics and Well Written Essays - 250 words

Brand Positioning2 - Assignment Example McDonalds considers itself a leader in the fast food industry. A close analysis of the perception of the customers regarding McDonalds, it emerges that many customers view McDonalds as the leader it has determined itself to be. This is because many customers are aware of the famous burgers sold at McDonalds, the effective delivery system and the specious eating joints. There is a global loyalty to McDonald’s products to those who are used to the companys fast food (Hicks, 2004). On the other hand, the emergence of Subway, which is threatening to attain the leading position in the provision of healthy fast foods has affected McDonalds positioning in the recent past. The emphasis on healthy eating and the desire for people to prevent non-communicable diseases through healthy eating has contributed to the positive perception of the Subway brand. This is because Subway delivers fast foods, but is conscious of its customer’s health needs. Despite the challenges Subway faces such as limited space in the joints, its concentration of the consumer health needs has served to make it an outstanding brand. From this description, it is evident that, customer’s view the competitors differently. For Subway, customers perceive the brand as a solution to healthy eating, especially for people who love fast foods. On the other hand, McDonalds has been viewed as unique because of the long time presence in the market (Lesser et al, 2013). Lesser, L. I., Kayekjian, K. C., Velasquez, P., Tseng, C., Brook, R. H., & Cohen, D. A. (2013). Original article: Adolescent Purchasing Behavior at McDonalds and Subway. Journal Of Adolescent Health, 53441-445.

Clinical diversity analysis on a nursing subject Essay

Clinical diversity analysis on a nursing subject - Essay Example With this in mind, it is necessary that nursing students equip themselves both theoretically and in practice. A nurse must be thorough in all aspects of health care because a patient’s recovery rests on their hands. In the field of nursing, care has its provisions in various settings; it mainly depends on the convenience of the patient and the availability of resources with the inclusion of the population demand. This paper is centred on reflection in consideration to my learning experiences as the semester comes to a close. The purpose of reflecting is to identify how far I have come in as far as training and knowledge in this chosen field is concerned. There are difficulties and obstacles I have had to overcome for me to pass the qualification necessary to proceed with my training. This paper will be looking into reflection upon the topic; what learning and practice experiences did I expect before embarking on my second year? What was the outcome of the topic, learning and practice? The paper will also feature the various challenges and barriers faced during the course of the semester as well as the outcome of such adversity; how does such challenges influence my continuing professional development as I pass on to the next year of training and in my nursing career in general? During the semester, the lecturer involved the students in rigorous learning activities in a bid to make the learning experience enjoyable and friendlier to the students. For instance, the lecturer made use of tutorials which were made available to the students. Tutorials were a great way of giving the students a chance to learn on their own. When students learn on their own they develop a better understanding of the patient. Additionally it challenges the student to think harder while also giving an opportunity for the student to conduct research on the given topic to enhance