Ryanair- The Southwest of European Airlines Introduction...

Almost three decades ago, in July 1985, three brothers, Catlan, Declan, and Shane Ryan founded Ryanair airlines in the southeast of Ireland. Little did they know, it would become one of the most successful low- cost airlines in the whole industry. It started with just one leased fifteen seater plane that flew from Ireland to London’s Gatwick airport of which their father, Tony Ryan was the chairman. After the government deregulated air traffic to England, Ryanair got the license to operate from Dublin to London. At the end of that year, the airline had flown 5,000 passengers already. By the following year, it quickly started expanding with the purchase of two bigger but older planes. Since the very beginning the company maintained a low-cost strategy. They managed to provide fares that were 20% lower than what its main competitors were offering. Later on, in 1986, it furtherly expanded when it acquired a 85% stake in London European Airways that allowed it to get its requisite license. Ryanair now started flying also to Amsterdam and Brussels, but these routes were short lived and had to be abandoned. By 1987, the airline repositioned itself, and was flying to 65 different locations across europe. Its first main competitor for about a year was Aer Lingus, another Irish Airline. Then the Irish government would create a â€Å" two airline policy† that would eliminate such competition and would allow them to fly on separate routes. In 1990, Ryanair had expanded even more andShow MoreRelatedSwot Analysis Of Ryanair862 Words   |  4 PagesAbstract The aim of this report is to explain and analyse the role of Human Resource Management in the airline company Ryanair. To provide a background information of organisational structure, their vision, mission and strategic goals. Outline the key challenges and opportunities faced by their Human Resource Management.  Table of Contents HR Strategy in Ryanair 6 Ryanair HR Planning 7 Managerial Judgement 7 Delphi Technique 8 HR Audit 8 Global Macro Environment (PEST) 9 Political/Legal 9 EconomicRead MoreAnalysis of Ryanair and Its Business Environment1871 Words   |  7 PagesIntroduction In this assignment, I will be analysing Ryanair Airline and its business environment. Ryanair is a low-cost Irish airline that has its headquarters in Swords, County Dublin, Ireland and was established in 1984. According to ryanair.com, Ryanair operates more 1600 daily flights from over 68 bases across 1600 routes with 186 destinations in 30 countries. Several factors will be addressed with regards to Ryanair’s financial issues, customer satisfaction, competitiveness, swot analysis,Read MoreManagement Assignment Ryanair5707 Words   |  23 Pages â€Æ' Table of Contents Introduction 3 Q1. Manager Profile Job Description 3 Assignment 3 Key Accountabilities: 3 Management Roles 4 Meeting challenges 4 Reporting 4 Summary of work experience educational attainment 5 Organisational Chart 6 Q2. Comparisons against Fayol’s key managerial roles 7 Q3. Future challenges of the Ryanair Director of Operations 10 Q4. Effectiveness of the Manager 11 Bibliography 13 Questionnaire 14 SWOT matrix for Ryanair Director of Operations 17 Read MoreAirline Airlines : Business Strategy Course Theories And Concepts Based On The Business Industry Of The Budget Service Providers1968 Words   |  8 PagesAs a result of the success story of the U.S Budget Airline - Southwest Airlines - Ryanair was established as a first low-cost airline in Europe. The case study is based on the revised Strategy of Ryanair to meet challenges within European airline industry of the budget service providers. The case discusses the business strategy the company adjusted to improve its performance in the challenging environment. To meet the aim of this case study we conducted a strategic analysis of the business environmentRead MoreRyanair6243 Words   |  25 PagesInstructor’s Manual 368  © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe, modelled after the successful US carrier, Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it, since air Read MoreRyan Air3457 Words   |  14 Pagesthe external and internal factors influencing the company. The following report will discuss these factors regarding Ryanair, which is one of the leading budget European airlines. This report identifies important issues of Ryanair s environment which have been formed since the company s development. It also goes on to analyse the future opportunities and threats which Ryanair is likely to face in currently and in the future. Ryan air have developed a cost focus strategy, where it focusesRead MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreStrategic Analysis for Ryanair to Enter China8342 Words   |  34 PagesStrategic Analysis for Ryanair to Enter China Submitted in part fulfilment of the Master September 2010 STRATEGIC BUSINESS ANALYSIS (ULMS 719) University of Liverpool Management School 17 September 2010 Abstract Ryanair, the leader of low-fare carriers in Europe, will expand its business throughout the world. This report discusses the strategies which Ryanair entre the Chinese market. Through PESTEL analysis and SWOT analysis to have sophisticated understandings of the ChineseRead MoreCase Studies: Sas Airline Ryanair80169 Words   |  321 PagesHow did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? Case studies: SAS Airline Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Hà ¥kan Bohman Entrepreneurship Master Program Authors:
Gilles Helterlin and Nuno Ramalho
Acknowledgements We would like to express our gratitude to all who have contributed to the realization of this Read MoreRyanair Analysis and Strategic Recommendation10672 Words   |  43 PagesRyanair Ryanair is one of the largest and still fastest growing low-fares airline companies in Europe. Led by CEO Michael O’Leary, a diverse board of directors, and an experienced top management, Ryanair has been very successful following a cost leadership strategy, partially achieved by a â€Å"no-frills† service strategy. External influences such as the European economic crisis, aviation deregulation, and rising oil prices have created opportunities or threats to Ryanair, and internal weaknesses such